Australian Financial Services Limited (AFS) ACN 50 116 900 362
Australian Financial Services Licence No 297239
Australian Financial Services (AFS) has become one of Australia’s leading Financial Planning groups with a growing number of representative offices around Australia. Through our commitment to assisting clients achieve their financial goals and objectives we have developed a sound, highly regarded dealer group with a large client base made up of over 180,000 Australian individuals, families and companies.
Australian Financial Services Limited representatives receive the highest quality training and support services to ensure that the advice they provide to clients is as competent and professional as possible.
AFS is committed to assisting clients achieve their financial objectives through sound planning practices, continuing education, and professional business ethics.
Background of the Company
Australian Financial Services Background
Australian Financial Services (AFS) was established in 1995 by a number of Advisers who were aligned with Zurich.
AFS achieved an exciting milestone on April 12th 2006 with the completion of the Buyback of Zurich Australia's shareholding. As a result AFS became 100% Adviser Owned, positioning AFS Advisers in the driver’s seat.
As AFS migrated away from institutional ownership we took the opportunity to introduce a complete new corporate structure. A structure which would empower us to bring additional service offers to the market. The new entity, AFS Group Limited is now the parent company of Australian Financial Services Limited (AFS) which still holds the AFS licence.
AFS has a strong Financial Planning culture centered upon the provision of sound, quality and prosperous advise for clients. Our practices do not sacrifice client focus or needs in the pursuit of profit.
Strategy Portfolio Limited was established by AFS and its advisers in 2000. On the 1st October 2007 AFS Group purchased the remaining 80% of Strategy from it’s adviser shareholders, giving AFS 100% equity. It is a comprehensive superannuation and IDPS offering and today represents over $1 Billion in FUM.
Today AFS represent approximately 200 authorised representatives around Australia with approximately $6 Billion in FUM.
What is a Dealer Group?
Australian Financial Services is a dealer group
Australia’s financial services regulatory regime makes it compulsory for individuals providing personal financial advice to be either licensed through the regulator, ASIC, or to be authorised by a licensee, which itself must hold an Australian Financial Services Licence. AFS holds an Australian Financial Services licence under which it authorises its advisers to provide personal advice to clients. AFS is responsible for the advice provided by its advisers, and supervises them to ensure they comply with the law.